// Desperate for the new Frankie but just don’t have the funds? Simple solution, really. Walk into any Mag Nation (air-freight and niche magazine specialty store) in your undies and receive a free item up the value of $50.
But seriously, easier said than done, right? I mean, how many people were really gonna be interested in stripping down in public, especially considering that the MN stores are situated in busy city and city-fringe thoroughfares.
Well, the Undies Monday promotion (which ran every Monday in March, 2010) almost sent them bankrupt. As the realistion grew that there were unquestionably more exhibitionists in Australia and NZ than previously predicted, thousands and thousands of dollars worth of free vouchers later, MN were forced to refine the rules. It’s all very psychological too. They discovered that the buzz of taking one’s clothes off paired with remuneration directly linked to the risk factor really gets people’s adrenalin rushin’. They set about raising the bar.
In a truly nutz way of maintaining momentum and charming customers, MN claimed they were back with Booby Tuesday. Yep. Anyone willing to flash their titties (if you will) would be rewarded. The latter rather daring marketing ploy was unfortunately nothing more than an April Fools joke, but MN had undoubtedly caught many magazine-thirsty people’s attention. It’s clear these guys not only have a passion for the glossy appeal of ye ‘ol ‘magazine’ (including the offering of magazine subscriptions online) but also quite a knack for ensuring they’re leading the pack. And so they damn well should — walk into MN and see for yourself, this place is pretty special.
Feast your eyes on their website – it’s a beauty!
// Dan Z