Posts Tagged ‘ l’oreal melbourne fashion festival ’

You sell, I buy.

// Affordable and environmentally friendly, trendy hipsters unite to collect, collate and say sayonnara to their pre-loved items.

When boutique market Take 2 was launched in June 2007 they filled vintage shoppers with glee. The Hawthorn-based market is designed with the intention of YOU going through your wardrobe, culling the items you no longer wear, hiring a stall and finding your old pieces a brand new home.

Essentially a market for you, by you, Take 2 Markets embraces women of all ages, shapes and sizes, provide accessories in a wide range of sizes, with everything from chain store bargains to vintage treasures and Australian or overseas designer fashions. Their latest market was part of the 2010 L’Oreal Melbourne Fashion Festival Cultural Program, with local Melbourne designers encouraged to try their luck at a stall and see what sells. They combined the market with a Once Upon A Time fashion show, a homage to fashion and fairytales.

Take 2’s new day out is on Saturday 17 April where men’s wear also gets a look in. All the stalls are so far sold out, a sweet indication of what to expect. More details here.

// Dan-Z

Target takeover.

// The City‘s Whitney Port sat front row at the Target Rock’s Red Market fashion show and quietly giggled to herself and her friend. Usual front-row-at-a-fashion-show-pose, she sat (donning her staple sunglasses) as Target displayed their six different looks for the new season as part of the L’oreal Melbourne Fashion Festival.  

‘That was great! I’ve never seen a fashion show with.. dancing before’ she said politely. Yeah Whit, you ain’t in NY anymore hunny, this is ‘Strayia where we gots us some mad skillz. Although probably disinterested and mildy bored, Port was a good sport and managed to fake enthusiasm for the Target autumn/winter trends which included equestrian chic, glamour, night, boho, country and nautical. And unfortunately the hiring of dancers to do a model’s job really let Target down. 

Nautical chic

Port labels Melbourne as a mix between New York and Los Angeles lifestyle, ‘it has that big city feel but also the easy going laid back atmopshere of the beach vibe’. Wearing none other than a Target striped shirt that she had purchased the day before, Port notes embellishments, metallic, leather and stripes for this season. Not just a reality star and all-American nice girl, Port has designed her own line (Whitney Eve) which mixes cheap chic with the look of designer wear. Passionate about the notion that constantly purchasing designer wear is ‘unrealistic for most buyers’, Port loves seeing accessible clothes and trends that are fashion forward at places like Topshop, H&M and Target.

‘Three things I’m loving at the moment  are definitely the Harem pant , metallics, whether it be in the beading or rime-stoning or sequins, and definitely neutrals; nudes and grays’. 

Port spent the rest of the day shopping on Collins Street, Melbourne.

Photos by Angela Wild and Daniel Gregg. 

// Dan Z