// The City‘s Whitney Port sat front row at the Target Rock’s Red Market fashion show and quietly giggled to herself and her friend. Usual front-row-at-a-fashion-show-pose, she sat (donning her staple sunglasses) as Target displayed their six different looks for the new season as part of the L’oreal Melbourne Fashion Festival.
‘That was great! I’ve never seen a fashion show with.. dancing before’ she said politely. Yeah Whit, you ain’t in NY anymore hunny, this is ‘Strayia where we gots us some mad skillz. Although probably disinterested and mildy bored, Port was a good sport and managed to fake enthusiasm for the Target autumn/winter trends which included equestrian chic, glamour, night, boho, country and nautical. And unfortunately the hiring of dancers to do a model’s job really let Target down.
Port labels Melbourne as a mix between New York and Los Angeles lifestyle, ‘it has that big city feel but also the easy going laid back atmopshere of the beach vibe’. Wearing none other than a Target striped shirt that she had purchased the day before, Port notes embellishments, metallic, leather and stripes for this season. Not just a reality star and all-American nice girl, Port has designed her own line (Whitney Eve) which mixes cheap chic with the look of designer wear. Passionate about the notion that constantly purchasing designer wear is ‘unrealistic for most buyers’, Port loves seeing accessible clothes and trends that are fashion forward at places like Topshop, H&M and Target.
‘Three things I’m loving at the moment are definitely the Harem pant , metallics, whether it be in the beading or rime-stoning or sequins, and definitely neutrals; nudes and grays’.
Port spent the rest of the day shopping on Collins Street, Melbourne.
Photos by Angela Wild and Daniel Gregg.
// Dan Z